Client: Tailored Tails, pet grooming spa, Andover, KS
From page three to the top result for “grooming in Andover.”
Tailored Tails needed people searching for a local groomer to actually find them. We rebuilt the site, wired it for search, and gave it a clearer path from visit to booked appointment.
Case study, September 2026
Page 3, spot #4, to #1
Google ranking for “grooming in Andover,” tracked before and after the new site.
- 28new Google reviews in the first 30 days
- 1 in 3website visitors who called became a booked client
- 30 daysnew site live and fully indexed
The work
What we built
- New websitetailoredtailsICT.com, built around the services people actually search for locally.
- Automated SEO contentA publishing system that keeps useful local content connected to the site.
- Phone lead captureA clearer path from a local search visit to a call and a booked appointment.
- Review growthA simpler post-visit flow that makes it easier for happy clients to leave a review.
We went from page three to the first result for our own search term, and we've never had more of our reviews come from real, recent visits.
Prepared for prospective clients by Valor Creations. See more on the results page.
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