Brand kit
The Valor Ember identity.
Logo files, colors, type and voice for partners, press and anyone building with us. Please keep the mark's spacing and colors as shown.
Color
Midnight first, Ember on top.
Click a color to copy its hex code.
Type
One family: Manrope.
Light weights for big statements, bold for the words that matter. Body text in Regular.
Built for businesses ready to grow.
- Display 400 / 700Headlines
- Body 400Paragraphs, 16 to 18 px
- Label 600Uppercase, wide tracking
Voice
How we sound.
Plain over clever
Say what we do in the words a customer would use. No buzzwords.
Local and specific
Name the town, the street, the real number. Wichita is part of who we are.
Confident, not loud
Short sentences. One idea at a time. Let the work carry the weight.
Proof before promise
Show results and real photos instead of claims.
Need a file that isn't here? Contact the Valor team.