If your business serves more than Wichita, it makes sense to have a page for each important town. But many location pages never rank, because they are the same page with the town name swapped. Google calls those doorway pages and tends to ignore them.
What makes a location page useful?
A useful location page answers questions a customer in that town would actually have. That means real details: how you serve the area, how long it takes you to get there, projects you have completed nearby, reviews from local customers, and anything specific about working in that community. A Derby page and an Andover page should read differently because Derby and Andover are different places.
Only build pages for towns you really serve
Start with the towns that already send you customers or that you most want to grow in. Five strong pages beat fifty thin ones. For each page, ask whether you can write something a person in that town would find useful. If not, leave it out and let your Google Business Profile service areas cover it.
Add proof from that town
Photos from local jobs, a short project summary, and a review that mentions the town do more for a location page than extra keywords. This is the kind of first-hand detail generic AI-written pages cannot provide, and it is what makes customers trust you.
Link the pages together
Link each location page to your main service pages and to nearby towns, and link to your location pages from your homepage or footer. Clear internal links help Google find every page and understand how your business and service areas fit together.